{"product_id":"the-good-will-umbrella","title":"The Good Will Umbrella","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePublished on the occasion of Hans Haacke’s eponymous exhibition at John Weber Gallery in New York in 1977, this catalogue takes the form of an assemblage of photocopied documents exposing how major corporations employ cultural sponsorship as a means of public relations. A recurrent concern throughout Haacke’s practice, his critique of corporate language addresses, at its core, the commodification of art within capitalist culture. As the artist explains in a video interview with Tom Wolf, the title is taken directly from a speech by Raymond D’Argenio, Mobil Oil’s public relations officer, who described the company’s support of cultural initiatives as a means of enhancing its public image and mitigating the damaging effects of its corporate activities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHaacke made institutional critique a central premise of his work, and this exhibition catalogue exposes the contradictions of a system in which corporate interests are legitimized through cultural patronage. By bringing together corporate statements, promotional materials, and other documentary evidence, the publication reveals how cultural sponsorship can function as a “good will umbrella”, concealing the social and political implications of corporate activity behind the ostensibly benevolent support of the arts.\u003c\/span\u003e\u003c\/p\u003e","brand":"Metabooks","offers":[{"title":"Default Title","offer_id":54639652176211,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1068\/8898\/6963\/files\/DSC4491.png?v=1787234994","url":"https:\/\/metabooks.art\/products\/the-good-will-umbrella","provider":"Metabooks","version":"1.0","type":"link"}