I Shop Therefore I Am
Barbara Kruger
1990
I Shop Therefore I Am
I Shop Therefore I Am
Riffing on Descartes' "I think, therefore I am," Kruger swaps "think" for "shop," overlaying her signature red-and-white Futura text on a found photograph of an outstretched hand to recast the philosophical foundation of selfhood as ...
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I Shop Therefore I Am
Barbara Kruger
1990
Cologne: Kölnischer Kunstverein
Photolithograph on paper shopping bag
43.9 × 27.3 cm
Edition of 9000

Riffing on Descartes' "I think, therefore I am," Kruger swaps "think" for "shop," overlaying her signature red-and-white Futura text on a found photograph of an outstretched hand to recast the philosophical foundation of selfhood as an act of consumption. Printed directly onto a functional retail bag, the work collapses the boundary between artwork and commodity — letting the object itself enact the critique it makes.

Cologne: Kölnischer Kunstverein
Photolithograph on paper shopping bag
43.9 × 27.3 cm
Edition of 9000

Riffing on Descartes' "I think, therefore I am," Kruger swaps "think" for "shop," overlaying her signature red-and-white Futura text on a found photograph of an outstretched hand to recast the philosophical foundation of selfhood as an act of consumption. Printed directly onto a functional retail bag, the work collapses the boundary between artwork and commodity — letting the object itself enact the critique it makes.

DESCRIPTION

Riffing on Descartes' "I think, therefore I am," Kruger swaps "think" for "shop," overlaying her signature red-and-white Futura text on a found photograph of an outstretched hand to recast the philosophical foundation of selfhood as an act of consumption. Printed directly onto a functional retail bag, the work collapses the boundary between artwork and commodity — letting the object itself enact the critique it makes.

Cologne: Kölnischer Kunstverein
Photolithograph on paper shopping bag
43.9 × 27.3 cm
Edition of 9000

Riffing on Descartes' "I think, therefore I am," Kruger swaps "think" for "shop," overlaying her signature red-and-white Futura text on a found photograph of an outstretched hand to recast the philosophical foundation of selfhood as an act of consumption. Printed directly onto a functional retail bag, the work collapses the boundary between artwork and commodity — letting the object itself enact the critique it makes.

MORE BOOKS

Riffing on Descartes' "I think, therefore I am," Kruger swaps "think" for "shop," overlaying her signature red-and-white Futura text on a found photograph of an outstretched hand to recast the philosophical foundation of selfhood as an act of consumption. Printed directly onto a functional retail bag, the work collapses the boundary between artwork and commodity — letting the object itself enact the critique it makes.

MORE BOOKS