Best known as a master of airbrush illustration, Charles E. White III was a versatile artist of the Los Angeles scene from the 1960s onward. His production of magazine covers, film posters, record-album covers, and advertisements brought him recognition and numerous awards.
In 1966, White commissioned David Willardson (another leading figure in pop art airbrush design and co-author of the book) to photographically document billboards, hotel names, restaurants, barber shops, and other signs across Los Angeles bearing the name Charlie. Performative in nature, the resulting artist’s book is a world in itself and a hilarious exercise in self-mythology.
That same year, Ed Ruscha commissioned Art Alanis to take the helicopter-view photographs for his seminal Thirtyfour Parking Lots. In both projects, the city of Los Angeles becomes an arena of signs and repetitions: one artist searching for his own name across its streets, the other transforming its anonymous infrastructure into a conceptual landscape. Collective subconscious or pure coincidence?
In 2012, Roman Coppola made A Glimpse Inside the Mind of Charles Swan III, a film loosely inspired by the life and exploits of Charles E. White III.