Holy Crap
Rob Pruitt
2010
Holy Crap
Holy Crap
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Rob Pruitt's practice spans painting, installation, and sculpture, and is defined by its wit, institutional critique and serious playfulness. As the artist writes in the book's prologue: "I love multitasking, like driving and having a ...
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Holy Crap
Rob Pruitt
2010
New York: 38th Street Publishers
Unpaginated [320 pages]
22 × 14.5 cm
Edition of 1,000; signed, dedicated and dated

Rob Pruitt's practice spans painting, installation, and sculpture, and is defined by its wit, institutional critique and serious playfulness. As the artist writes in the book's prologue: "I love multitasking, like driving and having a religious experience at the same time. I love jokes. I love advertising and billboards. I love Jenny Holzer. I love advice and rules and adages and reminders and lists, like the 10 Commandments. I love big bold larger-than-life characters like God and Satan. I love horror movies and stories of the supernatural and high drama narratives distilled into a handful of words, like 'He died for your sins.' But what follows is a whole New Testament."


 


Holy Crap can indeed be read as a New Testament, but a resolutely postmodern one. Bridging the sacred and the profane, the volume assembles photographs of church marquees bearing motivational aphorisms alongside biblical quotations, revealing the fluid boundaries between religious messaging, popular culture, and conceptual art. Published in 2010, Holy Crap was subsequently translated into a site-specific public installation, presented later that year in the front windows of Sotheby's York Avenue headquarters on Manhattan's Upper East Side.

New York: 38th Street Publishers
Unpaginated [320 pages]
22 × 14.5 cm
Edition of 1,000; signed, dedicated and dated

Rob Pruitt's practice spans painting, installation, and sculpture, and is defined by its wit, institutional critique and serious playfulness. As the artist writes in the book's prologue: "I love multitasking, like driving and having a religious experience at the same time. I love jokes. I love advertising and billboards. I love Jenny Holzer. I love advice and rules and adages and reminders and lists, like the 10 Commandments. I love big bold larger-than-life characters like God and Satan. I love horror movies and stories of the supernatural and high drama narratives distilled into a handful of words, like 'He died for your sins.' But what follows is a whole New Testament."

 

Holy Crap can indeed be read as a New Testament, but a resolutely postmodern one. Bridging the sacred and the profane, the volume assembles photographs of church marquees bearing motivational aphorisms alongside biblical quotations, revealing the fluid boundaries between religious messaging, popular culture, and conceptual art. Published in 2010, Holy Crap was subsequently translated into a site-specific public installation, presented later that year in the front windows of Sotheby's York Avenue headquarters on Manhattan's Upper East Side.

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Rob Pruitt's practice spans painting, installation, and sculpture, and is defined by its wit, institutional critique and serious playfulness. As the artist writes in the book's prologue: "I love multitasking, like driving and having a religious experience at the same time. I love jokes. I love advertising and billboards. I love Jenny Holzer. I love advice and rules and adages and reminders and lists, like the 10 Commandments. I love big bold larger-than-life characters like God and Satan. I love horror movies and stories of the supernatural and high drama narratives distilled into a handful of words, like 'He died for your sins.' But what follows is a whole New Testament."

 

Holy Crap can indeed be read as a New Testament, but a resolutely postmodern one. Bridging the sacred and the profane, the volume assembles photographs of church marquees bearing motivational aphorisms alongside biblical quotations, revealing the fluid boundaries between religious messaging, popular culture, and conceptual art. Published in 2010, Holy Crap was subsequently translated into a site-specific public installation, presented later that year in the front windows of Sotheby's York Avenue headquarters on Manhattan's Upper East Side.

New York: 38th Street Publishers
Unpaginated [320 pages]
22 × 14.5 cm
Edition of 1,000; signed, dedicated and dated

Rob Pruitt's practice spans painting, installation, and sculpture, and is defined by its wit, institutional critique and serious playfulness. As the artist writes in the book's prologue: "I love multitasking, like driving and having a religious experience at the same time. I love jokes. I love advertising and billboards. I love Jenny Holzer. I love advice and rules and adages and reminders and lists, like the 10 Commandments. I love big bold larger-than-life characters like God and Satan. I love horror movies and stories of the supernatural and high drama narratives distilled into a handful of words, like 'He died for your sins.' But what follows is a whole New Testament."

 

Holy Crap can indeed be read as a New Testament, but a resolutely postmodern one. Bridging the sacred and the profane, the volume assembles photographs of church marquees bearing motivational aphorisms alongside biblical quotations, revealing the fluid boundaries between religious messaging, popular culture, and conceptual art. Published in 2010, Holy Crap was subsequently translated into a site-specific public installation, presented later that year in the front windows of Sotheby's York Avenue headquarters on Manhattan's Upper East Side.

MORE BOOKS

Rob Pruitt's practice spans painting, installation, and sculpture, and is defined by its wit, institutional critique and serious playfulness. As the artist writes in the book's prologue: "I love multitasking, like driving and having a religious experience at the same time. I love jokes. I love advertising and billboards. I love Jenny Holzer. I love advice and rules and adages and reminders and lists, like the 10 Commandments. I love big bold larger-than-life characters like God and Satan. I love horror movies and stories of the supernatural and high drama narratives distilled into a handful of words, like 'He died for your sins.' But what follows is a whole New Testament."

 

Holy Crap can indeed be read as a New Testament, but a resolutely postmodern one. Bridging the sacred and the profane, the volume assembles photographs of church marquees bearing motivational aphorisms alongside biblical quotations, revealing the fluid boundaries between religious messaging, popular culture, and conceptual art. Published in 2010, Holy Crap was subsequently translated into a site-specific public installation, presented later that year in the front windows of Sotheby's York Avenue headquarters on Manhattan's Upper East Side.

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